Who says customer loyalty marketing is a lost art? In fact, many companies are introducing customer loyalty programs and some are relaunching established loyalty programs. Brands are more and more trying to figure out ways to develop relationships with their consumers. With consumers having access to so many other competitive brands, it’s getting difficult for a brand to acquire customers.
The first thing a brand should do is to know which consumers they are targeting and what type of loyalty are they driving. Personalization is the key to successful customer loyalty. In order to create an everlasting experience with consumers, brands should give relevant offers to consumers. That’s where marketing automation comes in. Loyalty programs will ensure that your consumer gets valued rewards and offers while marketing automation will ensure that your right consumer gets that valued offer at the right time, on the right occasion.
Here are some marketing automation tools and tips right for you to supercharge your loyalty programs:
Target Your Consumers by Segments:
Instead of giving the same rewards to everyone, why not first segment your customers for your loyalty programs. Demographic segmentation such as gender, age is usually the most important criterion for identifying your target market for your loyalty program. A bar, for instance, might want to target its marketing efforts based on the results of Gallup polls, which indicate that beer is the beverage of choice for people under the age of 54, particularly in the 18 to 34 range—whereas those aged 55 and older prefer wine and then can roll out campaigns accordingly. If your customer loyalty program software has a marketing automation tool that can send your campaigns by targeted segments, it’s definitely going to supercharge it with positive outcomes.
Use Welcome Automation Tool
This is very common and is the first step to delight your customer. Welcome automation tool can supercharge your loyalty program by simply sending out a welcome message to your new customers. This will boost the trust in your customers that you care for them. You can always give instant offers for their gratification based on the customer profile or their spending behavior.
Don’t Forget Birthday and Special Occasion Rewards:
During the birthday month or special occasion like an anniversary, you can send a personalized message with surprises for them like extra rewards points, memorable treats or anything that will delight your customers. All these can be taken care of your loyalty platform has got an automation tool like birthday automation.
Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand. Consumers are more likely to buy a product or service when learning about it from friends or family. Automate your referral rewards using an automated loyalty platform. This way you can build trust and loyalty among customers, reach audiences you may not otherwise have access to and also save on advertising costs and reduce budget waste.
Pull Back Lost Customer
Pull back lost customer? Yes, marketing automation can make this possible! Your data collected by your loyalty platform can sort out individuals who have not visited you for a certain period and thus you can curate an irresistible offer or reward for them to return back to you. Your customers might have not returned because they have already forgotten you, or have so many other options in the market, there could be many reasons for them to not come back to you. But a simple message or offer can pull back your lost customers which is possible using a marketing automation tool.
Target by Individuals:
We have talked about personalization and if there is a customer who is on the top list or your brand’s most devoted customer, you need to curate a special offer for this individual to retain them. You cannot take them for granted when there are so many other brands that are keeping an eye on your customers. With a marketing automation tool, you can target such individuals with a personalized reward.
All these marketing automation tips and tools will supercharge your loyalty program by making it more efficient, making the process easier and worthwhile for your customers.